Web Security – Reasons You Should Switch to HTTPS
HTTPS is a secure communications channel that is used to interchange information between a server and a client computer. It uses Secure Sockets Layer (SSL). You can use HTTPS to deliver a secure connection to the FPSMC. Before you can enable HTTPS for the FPSMC, you must obtain a certificate. It is recommended that you only using certificates from a Certification Authority, rather than self-signed certificates.
It’s good for search
Every minute — no, second — Google’s algorithm needs sites to fundamentally battle it for top search rankings. I love that visual – 2 websites that could both rank for a user’s query, fundamentally running toward the finish line of top results. But what happens if there’s a tie? Do the sites battle it out in a “sudden death” round? It all goes back to the idea that Google is constantly solving for the user, and makes frequent changes to its algorithm that create a better experience. Which is why our next point makes sense.
It’s better for users
. In fact, such data breaches jumped 29.5% between 2014 and 2015. But SSL helps to prevent these “man-in-the-middle” attacks — “a form of eavesdropping where communication between two users is monitored and modified by an unauthorized party” — and keeps user information secure. That makes https expressly significant if your website accepts credit cards or has a login functionality. With so many of these hacking incidents making headlines, users want to know that your brand is making an effort to protect them from their private information being stolen or compromised.
SSL is required for AMP
“AMP” stands for Accelerated Mobile Pages. It’s the expertise that makes certain pages load almost promptly on mobile. So, when you search for something on your mobile device through Google, you might notice that specific results have a quick bolt icon next to it that means that it’s AMP-ready.
Google is indexing mobile
So, that thing we just said about the importance of mobile? It turns out, Google is actually going to start indexing mobile, which means that it’s “algorithms will finally primarily use the mobile version of a website’s content to rank pages from that website.” But in order for a mobile site to be indexable, Google recommends some best practices, one of which is to “start by migrating to a secure site,” especially “if [you] don’t support HTTPS yet.”